HUEFETE is an art & illustration brand with vide range
of artworks from original paintings to illustrations and
animations.

My role : UX DesignerTimeline: Jan 2024 - Feb 2024

A responsive web design that acts as an online art
gallery.

PROJECT OBJECTIVES

The website design has to enable users to view and share artworks at ease.

Users can enquire about artworks simply sharing the link to PDP via e-mail or direct messaging on instagram.

The website design has to align with brand’s values such as inclusivity and accessibility.

SYSTEMS & SYNTHESIS

Competitive audit revealed that user navigation
between various artworks was very crucial to make
the website an efficient online art gallery.

KEY FEATURES IMPLEMENTED

Comments Section Redesign: Simplified UI with filter options
for improved usability.

Line Sharing to Social Media: Users can select and share their
favorite lines from blogs to platforms like X, Instagram,
WhatsApp, etc., with the blog image as the background and
selected lines displayed prominently in a display font.*

Highlighting and Note-taking: Users can highlight
lines they like or take notes directly within the blog
content.

Your reading list feature: Users can bookmark blogs
they like to read later.

FEEDBACK & ITERATIONS

Several users reported feeling disoriented and losing
their sense of location while navigating the website.

Based on the feedback, breadcrumb feature was
introduced to enable users easy navigation between
various pages of the website.

KEY PERFORMANCE INDICATORS

The new designed is expected to increase market penetration
and social media presence of the brand.

LEARNINGS

Including numerous colors would affect the
performance of the website hence a minimal yet
comprehensive color palette was used based on early
interaction with developers.