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RED is a mobile application designed to empower individuals
to mark locations or areas as "Danger Zones" or "Unsafe
Zones" based on their experiences and perceptions of safety.

My role : UX DesignerTimeline: Mar 2024 - Apr 2024

A mobile app design that aims to Rescue Everyone in Danger.

PROJECT OBJECTIVES

The app aims to enhance awareness about unsafe areas,
particularly for vulnerable groups such as women,
transgender individuals, and children.

By crowdsourcing safety information, RED enables users to
share awareness and contribute to creating safer
communities.

The app design has to be easy to use and understandable by
all irrespective of age, tech savviness.

SYSTEMS & SYNTHESIS

User interviews revealed that participants, especially
those from vulnerable groups, expressed a heightened
awareness of safety in unfamiliar environments.

While interested in using safety data, some users
expressed concerns about sharing their own location
data or personal experiences publicly.

UX RESEARCH

Facilitated card sorting sessions with 5 participants to
understand how they categorize safety concerns (e.g., poor
lighting, lack of security presence, history of crime).

Many users relied on word-of-mouth recommendations or
outdated online resources, highlighting the need for real-time
safety information.

Users indicated a need for detailed information beyond just
crime statistics, such as specific types of risks, time-based
safety variations, and personal experiences shared by others.

PRODUCT IDENTITY

LOGO DESIGN

RED Abbreviation Rescue Everyone in Danger

Red color denotes danger & target point denotes a specific location

Final design

TYPOGRAPHY

T1 TITLE 32PX

H1 HEADING 24PX

H2 HEADING 20PX

P1 BODY TEXT 16PX

S1 SMALL TEXT 12PX

UI ELEMENTS

COLORS

PRIMARY

SECONDARY

NEUTRAL

GRADIENT

KEY FEATURES TO BE
IMPLEMENTED

Multi-layered Safety Reporting: The app allows users to report
various safety concerns (e.g., harassment, lack of
accessibility, poor lighting, lack of security) with options for
detailed descriptions and anonymous reporting.

Time-based Safety Indicators: The map displays safety
information with time-based overlays, allowing users to see
variations in safety throughout the day.

Crowdsourced Data: The app collects and displays safety
information contributed by users, enabling others to make
informed decisions.

Your reading list feature: Users can bookmark blogs
they like to read later.

FEEDBACK & ITERATIONS

Peer review revealed preference of quick and easy
process on contrary to lengthy and tedious process.

Based on the feedback, questionnaire was made short
and descriptive reply to questions were made
optional.

KEY PERFORMANCE
INDICATORS

The app can contribute to creating safer environments for all
individuals. Ongoing monitoring and optimization will ensure
that the app continues to meet the needs of its users and
contributes to its mission of making the world a safer place to live.

LEARNINGS

Reliance on user-generated data can be unreliable:
Some apps might source information from user
reports. This data may not be verified or up-to-date,
potentially leading to inaccurate assessments.

But this can be overcome when the places marked red
have statistics of how many people marked red and
for what reasons along with timeline data.

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